Dec 1, 2025
Certain situations in life throw off signals that don’t point directly to the underlying issue. Business strategy can be one of those situations that often sends pesky, annoying signals — until it becomes a flashing red light.
Here are a few common sentiments we hear from CEO’s when the business strategy needs attention.
You feel you’re “running harder” but not getting further.
You can’t easily explain your strategy in one sentence.
Your leadership meetings are tactical, not strategic.
You’re constantly “re-selling” the strategy internally.
Don’t worry, you are not alone. A business leader’s job isn’t only to be good at developing and communicating a business strategy; it’s one of the things you need to be good at.
Even if you are good at it, if your team hasn’t developed a strategic lens, they might be listening, but not hearing you.
It’s become an unusual practice to stop the company for a few weeks before the end of the year and reset the strategy. Strategy should be treated similarly to other business operations, such as finance, with consistent language, visuals, and health indicators that are regularly reviewed.
Easier said than done. We know from experience. If you are experiencing this and would like to chat on a no-pressure call, contact us!